The Product Page Starter Kit

The Product Page Starter Kit

Copy-and-paste templates for clear, confident product pages (Payhip/Gumroad).

Write a product page in 10–15 minutes — without marketing jargon, salesy vibes, or overthinking every sentence.

If you’re selling a digital download (PDFs, planners, journals, templates, prompt packs), this kit gives you fill-in-the-blank frameworks for your title, summary line, product description, “what you get” bullets, FAQs, pricing, tags/keywords, and product images.

How it works:

1. Download the PDF
2. Fill in the templates (or copy/paste the frameworks)
3. Publish your product page — then reuse the kit for every new product

What’s inside

• Product foundation templates
• Get clear on your product type, promise, audience, and outcomes.
• Title + summary line helpers
• 10 title formulas, a title quality checklist, summary line formulas, and ready-to-use examples.
• Description framework
• “What it is / Who it’s for / What you’ll get / How it works / What you need” structure, plus examples of “too long vs just right”.
• “What you get” bullet styles
• Short, medium, and detailed bullet templates so you can list what’s included clearly.
• FAQ + refund wording
• Copy-and-paste FAQ examples and several friendly “no refunds” policy options, plus support line templates.
• Pricing helper
• Beginner pricing ladder, when to use fixed price vs pay-what-you-want, and a price confidence checklist.
• Tags & keywords guide
• Simple method for choosing tags, plus 30+ example tags across self-help, productivity, business, and format.
• Product image checklists
• Cover and thumbnail checklists, 6 image ideas, and a storyboard page to plan your visuals.
• Final product page check
• A one-page checklist to review everything before you hit publish.

Who it’s for

• New creators selling PDFs, planners, journals, templates, or prompt packs
• Sellers who feel unsure how to explain their product clearly
• Anyone who wants a calm, repeatable way to set up product pages for each new digital product

You don’t need to be a copywriter. You just follow the frameworks and let the templates do most of the work.

Quick FAQ:

Is this beginner-friendly?

Yes — it’s designed for beginners and keeps everything simple and structured.

What format is it?

A PDF template pack (printable or use digitally).

Refunds?

Because this is a digital download, I can’t offer refunds once it’s been downloaded — but if you have questions before buying, email me and I’ll help.

Created by Kevin — Calm Productivity Guides

Questions or issues? Email me at kevin@inboxcompanion.com and I’ll do my best to help.