The Consultation Framework

I'm Marta Davies, a colour specialist and the owner of Hair By Marta in Market Drayton, where clients travel from across Shropshire, Cheshire and Staffordshire for colour that other salons couldn't or wouldn't fix. This is the exact process I use with every client in my own salon.

The consultation is where the colour is won or lost.

This is the consultation process I’ve used across 14 years of colouring to decide what’s achievable, what it will cost and how many appointments it will take before a single product touches the hair, written down so you can use it with your own clients from your very next booking.

What’s inside

Over 18,000 words across 10 sections, taking you from the moment she books to the moment she rebooks:

1. Why this exists
2. The mindset shift
3. Before they sit down
4. The framework
5. Reading the hair
6. Reading the client
7. Hard conversations and scripts
8. The decision tree
9. Following up
10. Templates and scripts
11. 
    

Section 10 gives you everything ready to copy and use from tomorrow: the consultation questions I ask, the options message I send after a strand test, the follow up for when she leaves you on read, the rebooking question, the reply for when she cancels, a full colour consent form and a salon policy you can adapt for your own business.

It’s built for stylists who know their colour theory but still watch clients leave with a different result in their head than the one in yours, who find it hard to quote with confidence for big transformations or who keep fixing problems that a better conversation at the start would have avoided.

If you’re after formulas or application techniques, this isn’t that product; this is about the conversation that decides whether the colour works long before you pick up a brush.

This is a digital product available immediately after purchase. By completing your order, you request immediate access and acknowledge that this removes your 14 day cancellation right.