Marina & Boat Rental Profit Tracker

Marina & Boat Rental Profit Tracker Excel - offerings and rates, bookings log, expenses, and a monthly P and L dashboard. Know what every booking actually pays - and whether the month actually made money.

Built for marina and boat rental operators who need to know, rental by rental and day by day, what a boat is really worth after fuel, cleaning and dock costs - without accounting software. If the fleet sits idle on fall weekdays while slip fees run all month, this workbook shows both, side by side.

WHAT'S INCLUDED (6 sheets):

- Offerings and Rates - customer / rental, boat / rental type, booking value, rental days, rate per rental day, extras revenue, total revenue, and direct cost for every booking. Change a price and the rate and totals update.

- Bookings Log - date, customer / rental, booking, rental days, rate, amount, and whether it was billable for every booking. Main-booking rates are pulled from sheet 1 by formula; extras are priced per booking.

- Expenses - labor, fuel, maintenance, insurance, marketing, dock & utilities and other overhead, with a monthly cost for each.

- Monthly P and L - revenue, direct cost, labor, fuel, maintenance, insurance, marketing, dock & utilities and other expenses by month, Jan-Dec, with net profit and margin. Revenue is a formula from the Bookings Log; direct cost is a formula from sheet 1.

- Dashboard - total revenue, bookings, rental days, billable vs non-billable rental days, capacity used, average rate, direct cost, expenses, net profit and margin, best and weakest bookings, revenue by booking, costs by category, and rental days by booking.

- Cover and How to Use - start here. Yellow cells are the only ones you edit.

EXAMPLE DATA (October 2026 - replace with your own numbers):

- 12 offerings; booking values 9,540; extras revenue 1,460; total revenue 11,000; direct cost 2,300.

- 21 booked rental days; 33 rental days logged (32 billable, 1 non-billable); capacity used 21.3 percent; average rate per billable rental day 343.75.

- Overhead 6,198; total expenses 8,498; net profit 2,502; net margin 22.7 percent.

- Best booking by revenue: Reyes Multi-Boat Party, 1,570. Best rate: Thompson Yacht Day, 1,250.00 per rental day. Lowest rate: Okafor Kayak Fleet Day, 160.00 per rental day.

HOW IT WORKS:

1. Download the Excel file instantly after purchase.

2. On sheet 1, enter each booking's boat / rental type, booking value, rental days, extras revenue, and direct cost. Rate per rental day and total revenue fill in by formula.

3. On sheet 2, add a row per booking: date, name (spelled exactly as on sheet 1), booking, rental days, rate, and whether it was billable. Amount fills in by formula. Main-booking rows pull the rate from sheet 1.

4. On sheet 3, enter each month's labor, fuel, maintenance, insurance, marketing, dock & utilities and other costs.

5. On sheet 4, enter expenses each month, then check capacity, direct cost, and net profit on the Dashboard.

HOW THE NUMBERS WORK:

Rate per rental day is booking value divided by rental days. Total revenue is the booking value plus extras revenue. Average rate per billable rental day is total revenue divided by billable rental days. Capacity used is rental days logged divided by available capacity (155 in October). Net profit is revenue minus direct cost and all overhead categories - before the owner's own pay, which comes out of profit as drawings.

WHO IT'S FOR:

Marina operators and boat rental businesses renting pontoons, fishing boats, sailboats and kayaks by the day.

PLEASE NOTE:

- Instant digital download. No physical item ships.

- Works in Microsoft Excel and Google Sheets (upload to Google Drive to open in Sheets).

- Example data is included so you can see how it works. Replace the yellow cells with your own numbers — yellow cells are the only ones you edit.

- This is a bookkeeping tool, not tax, legal, or CPA advice.

- Built by an accountant: B.S. Accountancy, ASU W. P. Carey, with revenue-reconciliation experience at Marriott and audit work at PwC.