Home Is The Business

The Real Challenges of Running a Home-Based Business in Kenya

Starting a business from home sounds simple — until your dining table becomes your office, your kitchen becomes your production area, and your phone never stops ringing.

Home Is The Business is a practical and relatable guide for Kenyan home-based business owners who are trying to manage customers, money, stock, deliveries, marketing and family life — often all at the same time.

Inside, you’ll find real-life situations that many small business owners can recognise, from customers saying “I’ll get back to you” to wondering where all the money went after a good sales day.

The ebook covers:

• 💰 Keeping business and household money separate
• 📊 Understanding sales, costs, and actual profit
• 📱 Selling through WhatsApp and social media
• 📦 Managing stock without tying up your money
• 🚚 Handling deliveries and transport costs
• 💵 Pricing your products without undervaluing yourself
• 👥 Following up with potential customers
• 🏠 Creating boundaries between home and business
• ⏰ Managing your time when you're wearing too many hats
• ✨ Making your home business look more professional
• 📈 Growing your business without rushing into unnecessary expenses
• ✅ A practical Home Business Survival Checklist

This isn't a complicated business textbook.

It's about the real, everyday challenges of running a small business from your home in Kenya — and the simple systems that can help you take control.

Your home may be your first business premises, but you are still running a business.

Perfect for:

Home bakers • Caterers • Food businesses • Online sellers • Beauty businesses • Handmade-product sellers • Clothing businesses • Service providers • Small entrepreneurs

Written by Zohreen Alibhai