Everyone Is Buying It

A deeper guide to Japan’s “everyone is buying it” culture.

Learn how lines, lucky bags, TV recommendations, sold-out products, and social proof quietly influence consumer behavior — and what they reveal about invisible pressure and hidden rules in Japanese society.

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I write about Japan, freedom, education, investing, and the hidden pressure behind everyday life — from the perspective of a Japanese teacher who sees Japan from both inside and outside the system.

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