Brand Voice Guide

Most practice websites use the same handful of phrases, which makes it hard for a nervous person to tell practices apart. This workbook helps you write down how your practice sounds, so your website, posts, and emails sound like they came from the same place.

What’s included

• 6 short steps, each with an example and a quick reason why it matters
• Fill-in sentences for who you help and the one promise you can keep
• A table for turning clinical terms into the words clients actually use
• A starter list of overused phrases to retire
• Fill-in lines to paste into ChatGPT, Claude, or any AI tool so it writes in your voice
• A before-you-publish checklist
• A filled-in example from a made-up practice

Time: about 90 minutes, and you can split it into two sittings.

Files: a Word document to fill in, plus a PDF to print. Works for solo or group practices.

For use by one practice. Questions before you buy? Email hello@rowboatmarketing.com.