Brand Guidelines Template – 48-Page Brand Book for InDesign

Hand over a professional brand book without starting from a blank page. The template is organised in 7 sections with dividers and an automatic table of contents:

• A Brand – mission, vision, values, personality, tone of voice
• B Logo – primary logo, construction, clear space, minimum sizes, variants, colour versions, backgrounds, misuse, co-branding
• C Colour – primary and secondary palette, contrast & accessibility, tints & gradients
• D Typography – typefaces, hierarchy, typesetting rules
• E Visual elements – grid, iconography, photography, pattern, charts
• F Applications – stationery, digital & social, presentations, print, packaging & signage, plus 6 photo pages for your own photos and mockups
• G Production & files – print production, brand files, contact & version history

What you get

• 48 pages, A4 landscape (297 × 210 mm), 3 mm bleed
• InDesign INDD + IDML (CS6 and newer)
• Brand name as a text variable – change it once, it updates everywhere
• 11 linked logo files – replace them and click Update All
• CMYK swatches with Pantone, RGB and HEX values
• Paragraph and character styles, parent pages, organised layers
• Drop-in image frames that fit your photos automatically
• Free Google Fonts: Barlow Condensed, Source Sans 3, JetBrains Mono
• Bonus: Photo Direction Guide (PDF) with 34 ready AI image prompts
• Bonus: warm Camera Raw / Lightroom preset

Photos shown in the previews are not included – instead you get the Photo Direction Guide with 34 ready-to-use AI image prompts to generate your own photos in the same consistent style. Demo brand ROAST & Co. is fictional.

Also available: Brand Guidelines Mini (10 pages), Brand Sheet (1 page), Coffee Brand Mockup Kit and the Ultimate Brand Kit with everything in one bundle.

License: Personal and commercial use. Use in unlimited projects for yourself and your clients. Do not resell, share or redistribute the source files.