yugo.logo - Graphic Identification in Yugoslavia

The principal starting point of the whole Yugo logo project lies in the fact that most of the graphic symbols presented in this book, created more than half a century ago, are considered to be exceptionally high-quality solutions and up to modern standards. Their influence on contemporary (local) design, but also on the establishment of collective aesthetic criteria, is by no means negligible, which makes the subject of the entire research – though seemingly archaic – in fact very up-to-date. 

Unfortunately, after the breakup of Yugoslavia, a lot of the industrial heritage was either lost, left to decay, or destroyed… Yugo logo aims to collect and preserve as many graphic identification marks ‘made in Yugoslavia’ as possible, but also draw attention to some of the pioneers of the craft, whose contribution must certainly not be forgotten.

This book contain more than 450 logos made in Yugoslavia (1945-1992.)