Small Shop Profit & Pricing Calculator (Excel Template)

Stop guessing your prices. This Excel calculator helps small shop owners, Etsy sellers, digital product creators, and handmade product sellers check whether a product can actually make money.

Enter your unit cost, packaging, shipping or fulfillment cost, ad cost, marketplace fee, payment fee, target margin, and expected monthly sales. The workbook automatically calculates suggested price, break-even price, profit per unit, actual margin, monthly revenue, monthly profit, and warning statuses.

What's included:

- Excel workbook: Small Shop Profit & Pricing Calculator

- Product pricing model for up to 50 items

- Dashboard with revenue, profit, margin, and review alerts

- Scenario tester for margin and ad-cost sensitivity

- Model checks sheet

- Quick-start guide

- Personal / one-business license

Best for:

- Etsy sellers

- Payhip / Gumroad digital product creators

- Handmade product sellers

- Small e-commerce shops

- Side hustlers testing a new product idea

- Creators planning ad spend before launch

Important disclaimer: This is a planning template, not financial, tax, legal, accounting, or business advice. Always verify your actual costs, platform rules, taxes, and payment processing fees.