Parcel & Delivery Brand Guidelines Template – 48-Page Brand Book for InDesign

Hand over a confident parcel brand book without starting from a blank page. The design is built like a shipping label: a heavy rule under every title, boxed fields, a perforated routing strip with the sort code, tracking dots and a PKG 12/48 folio, barcodes and a pink parcel tag that marks the way. Headlines are set big and lowercase in Bricolage Grotesque Condensed. The template is organised in 7 chapters named like parcel statuses, each opening with its own colour divider:

• 01 Label created – purpose & brand idea, values, audiences, tone of voice
• 02 Picked up – primary logo, construction on the notch module, clear space & minimum size, versions, colourways, logo on photography, misuse ("returned to sender"), co-branding
• 03 Sorted – palette with CMYK, RGB, HEX and Pantone, proportions, status colours for app and labels, contrast & tints
• 04 In transit – Bricolage Grotesque Condensed, Hanken Grotesk and Space Mono, hierarchy, codes & numbers
• 05 Out for delivery – label grid, graphic devices (tag, perforation, barcode, sort code, status chip), parcel and last-mile photography, 12 icons, zone maps & data
• 06 Delivered – shipping label 100 × 150, packaging & tape, stationery, electric vans, cargo bikes & parcel lockers, app & notifications, website & e-mail, uniforms & hub signs, brand in use
• 07 Proof of delivery – production & materials, files & naming, sign-off checklist

What you get

• 48 pages, A4 landscape (297 × 210 mm), 3 mm bleed
• InDesign INDD + IDML (CS6 and newer)
• Brand name as a text variable – change it once, it updates everywhere
• 21 linked logo files + app icon + 8 misuse examples – replace them and click Update All
• Linked drawings as PDF: zone maps (light + dark), van side and rear livery, van line drawing, cargo bike, parcel locker, box, mailer and tape, shipping label 100 × 150, hub sign, courier uniform and 12 parcel icons
• CMYK swatches with Pantone, RGB and HEX values, including four status colours
• Paragraph and character styles, parent pages, organised layers
• Drop-in image frames that show their size and fit your photos automatically
• Free fonts: Bricolage Grotesque, Hanken Grotesk and Space Mono (Google Fonts)
• Bonus: Photo Direction Guide (PDF) with 23 ready AI image prompts
• Bonus: WAYBILL_daylight Camera Raw / Lightroom preset

Also available: Brand Essentials (10 pages), Brand Sheet (1 page, landscape or portrait), the Parcel Brand Mockup Kit and the WAYBILL Ultimate Brand Kit with everything in one bundle.

Photos shown in the previews are not included – instead you get the Photo Direction Guide with 23 ready-to-use AI image prompts to generate your own photos in the same consistent style. Demo brand WAYBILL is fictional.

License: Personal and commercial use. Use in unlimited projects for yourself and your clients. Do not resell, share or redistribute the source files.