Social Media Boot Camp

Introduction to Social Media Strategy:

• Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Understanding the target audience for each platform.
• Setting goals and objectives for social media presence.

2. Audience Analysis:

• Identifying and understanding the target audience.
• Creating buyer personas for effective targeting.

3. Platform Selection:

• Choosing the right social media platforms based on business goals and audience demographics.
• Tailoring content for each platform.

4. Profile Optimization:

• Crafting compelling and consistent profile bios and images.
• Utilizing keywords for search optimization.

5. Content Creation and Curation:

• Developing a content calendar.
• Creating engaging and shareable content (images, videos, infographics, etc.).
• Guidelines for storytelling and brand messaging.

6. Visual Branding:

• Designing visually appealing graphics and images.
• Maintaining a consistent visual theme across platforms.

7. Engagement Strategies:

• Building a community around the brand.
• Techniques for increasing likes, shares, and comments.
• Responding to comments and messages.

8. Hashtag Strategies:

• Researching and using relevant hashtags.
• Creating branded hashtags.

9. Paid Advertising:

• Introduction to social media advertising (Facebook Ads, Instagram Ads, etc.).
• Budgeting and targeting strategies.