Marketing ROI Calculator | Patient Acquisition Cost & Payback Spreadsheet | Excel Feasibility Template

Before you spend on a new marketing campaign, know exactly how many new patients it needs to bring in to pay for itself. This calculator turns your campaign cost, ongoing ad spend, and expected new-patient volume into a full payback timeline.

Enter your setup cost, monthly ad spend, and expected new patients per month. The spreadsheet calculates net monthly cash flow, breakeven month, and 3-year return automatically.

What's included:

- Fully automated Excel calculator (works in Excel, Google Sheets, and Numbers)

- 36-month cash flow projection

- Breakeven month calculation

- Editable inputs — nothing hardcoded, so you can rerun scenarios instantly

Who it's for: Practice owners and managers evaluating a marketing spend or new patient acquisition channel.

This is a planning tool based on the inputs you provide. It is not financial, tax, or legal advice — consult a professional for decisions specific to your business.

These figures are illustrative placeholders — cost per acquisition and patient value vary enormously by channel, market, and specialty. Replace every figure with your own campaign data before relying on this for a spending decision.

Designed with AI-assisted tools directed by the seller — the requirements, structure, disclaimers, and figures reflect my own review and judgment.