Luxury Real Estate Brand Guidelines Template – 48-Page Brand Book for InDesign

Hand over a calm, premium brand book to a residential developer, boutique real-estate brand or interior studio without starting from a blank page. The design is set for the hour a home is judged – the evening: Bodoni Moda titles, a level-line folio with a ±0.00 marker and section lines A–A to G–G on the dividers. The template is organised in 7 numbered sections, each opening with a divider in its own colour configuration:

• 01 Brand – mission, vision, principles, positioning, audiences, tone of voice
• 02 Logo – primary logo, anatomy, clear space (based on the P foot serif), minimum sizes, versions, colour versions, logo on photography, misuse, co-branding and residence names
• 03 Colour – palette with CMYK, RGB, HEX and Pantone, proportions, contrast & accessibility (WCAG), tints and materials
• 04 Typography – Bodoni Moda, Inter and IBM Plex Mono, hierarchy, rules for areas, levels and prices
• 05 Visual elements – 12-column grid on a level line, level marker and section lines, architectural drawings, architecture and interior photography, icons, data graphics
• 06 Applications – stationery, digital & social, invitations and presentations, sales materials, site, lobby & signage, brand in use, 2 mockup pages
• 07 Production & files – print production & finishes, file naming, checks & contacts

What you get

• 48 pages, A4 landscape (297 × 210 mm), 3 mm bleed
• InDesign INDD + IDML (CS6 and newer)
• Brand name as a text variable – change it once, it updates everywhere
• 11 linked logo files + 8 misuse examples – replace them and click Update All
• Linked architectural drawings (plan, section, elevation, site plan) and 12 icons as PDF
• CMYK swatches with Pantone, RGB and HEX values
• Paragraph and character styles, parent pages, organised layers
• Drop-in image frames that show their size and fit your photos automatically
• Free fonts: Bodoni Moda, Inter and IBM Plex Mono (Google Fonts)
• Bonus: Photo Direction Guide (PDF) with 41 ready AI image prompts
• Bonus: PLINTH_dusk Camera Raw / Lightroom preset

Photos shown in the previews are not included – instead you get the Photo Direction Guide with 41 ready-to-use AI image prompts to generate your own photos in the same consistent style. Demo brand PLINTH is fictional.

Also available: Brand Essentials (10 pages), Brand Sheet (1 page, landscape or portrait), the Residence Brand Mockup Kit and the PLINTH Ultimate Brand Kit with everything in one bundle.

License: Personal and commercial use. Use in unlimited projects for yourself and your clients. Do not resell, share or redistribute the source files.