Harlo Store Email Flows Kit Pro: Klaviyo, MailerLite, Brevo

Six fully written e-commerce email flows for small online stores, with setup specs for your email platform, discount guardrails and a holdout tracker that shows whether each flow is earning its sends. Templates and planning tools, not promises: results vary.

Most small stores know they should have a welcome series, cart reminders and a post-purchase sequence. The hard part is writing 18 emails, deciding the timing, and knowing whether any of it works. This kit gives you all of that as editable files.

PICK YOUR EDITION

Klaviyo edition, MailerLite edition or Brevo edition. Every edition has the same copy and tools; the setup specs, merge tags and agent instructions are written for that one platform. Choose the platform you send with at checkout.

WHAT'S INCLUDED

• Six flows, 18 emails, fully written: Welcome (3), Browse Abandon (2), Cart / Checkout Abandon (3), Post-Purchase + Review Request (4), VIP / Loyalty (3), Win-Back (3). Every email has 3 subject lines and a preheader.
• Mobile-friendly HTML (table-based, inline CSS) and a plain-text version of every email, with unsubscribe, preferences and address footer.
• Setup specs for your platform: trigger, filters, timing, exit conditions, re-entry and holdout for each flow, plus the merge tags to use.
• Segments and discount guardrails: segment definitions, a discount ladder, exclusions, code rules and a margin-floor calculator (CSV + XLSX with live formulas). No discount in a first touch.
• 21-day holdout tracker: conversion rate, revenue per recipient, lift, incremental revenue net of discounts, and a plain-English confidence note that says when a difference could just be chance. Works in Excel, LibreOffice and Google Sheets.
• Compliance checklist: CAN-SPAM, GDPR/ePrivacy, UK PECR and CASL footer and consent checks (not legal advice).
• Agent pack: copy-paste prompts and four draft-first skills for MCP-capable AI assistants, each with a human approval step and a manual fallback.
• Worked example: a fictional candle shop with every email filled in and a populated tracker.
• Self-check scripts, a QUICKSTART PDF and a sha256 manifest of every file.

HONEST LIMITATIONS

• MailerLite edition: MailerLite has no "viewed product" trigger, so Browse Abandon uses a workaround (link-click trigger, a stored last-viewed field, or skip it). Shopify cart tracking only covers recognized shoppers, and per MailerLite's docs abandoned checkout only fires for returning customers.
• Brevo edition: browse and cart flows need the Brevo tracker or ecommerce app. Brevo's MCP connector has no automation module, so an AI assistant can draft templates and segments, but you build each workflow yourself from the specs.
• Klaviyo edition: Browse Abandon needs Klaviyo onsite tracking and an identified visitor.
• Merge tags and triggers come from each vendor's public docs and were not tested in a live account. Items marked "verify in your account" need a quick check before you send.
• You need your own email platform account and store integration; plan limits and connector costs are yours.
• This is a template kit. It does not connect to your store, send email or set anything live for you.

WHO IT'S FOR

Owners and marketers of small Shopify, WooCommerce, Etsy-style or similar stores who send with Klaviyo, MailerLite or Brevo and want a complete, editable starting point. Building flows for clients? See the Agency edition (all three platforms, five niche copy sets, client-work license).

LICENSE

Personal use and commercial use in one store. Client work needs the Agency license. No reselling or redistributing the kit.

RESULTS VARY

Nothing here promises opens, inbox placement, conversions or revenue; your results depend on your store, list, offer and season.

Not affiliated with Klaviyo, MailerLite, Brevo, or Shopify. Product names describe compatibility only; no third-party logos are used.

Support: digitalpromohub.support@gmail.com