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The Autumn Edit

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£14.99
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It's twelve degrees and you're stood in front of a full wardrobe with nothing you want to put on.

That isn't a taste problem. It's a system problem — and it takes about twenty minutes to fix.

Here's why autumn breaks men. Summer's easy: one layer, not much to get wrong. Winter's easy: it's cold, you put a coat on, the coat is the outfit. Autumn is the only season that makes you decide — every morning, on incomplete information, before you've had a coffee. Eighteen degrees on Tuesday. Eleven and raining on Thursday.

So you either dress for summer and spend six weeks slightly cold, or you panic-buy the biggest coat in the shop in October and look like a duvet with legs.

Every style guide is written by season. A season covers three months and a fifteen-degree swing, which makes it useless on any given Tuesday.

This one is written by temperature.


What's inside

The Temperature Chart — six bands from 18° down to below 5°, telling you exactly what goes on. Plus what wind, rain and being indoors all day actually change.

The 3-Layer Rule — the one idea that makes layering look deliberate instead of bulky. Base, mid, shell. Only one layer talks.

The nine colours autumn runs on — and a pairing cheat sheet so you never have to guess what goes with what again.

The twelve pieces — the whole autumn wardrobe, in the order to buy it, with what colour to get first and roughly what each should cost. Around £600 at the low end, and eleven of the twelve carry into winter and spring.

Twenty complete outfits — every one with its colour recipe, its temperature, and why it works. Copy them exactly or use them as a starting point.

Eight occasions — first date, dinner, wedding, office, travel. Safe, stylish and statement for each.

Four cheat sheets — sized for your phone screen. Screenshot them and you'll barely open the guide again. That's the point.


Who it's for: men who already own decent clothes and still stand there for ten minutes every morning. You almost certainly don't need more clothes. You need fewer clothes that work together.

Who it's not for: anyone after a trend report. Nothing in here expires in March. Every piece named is something you'll still be wearing in five years — the only kind of clothing worth spending money on.

32 pages. Instant download. Reads on your phone.

£14.99 — and you'll save that on the first thing you don't buy.

You will get a PDF (308KB) file