Audi Haus

Audi: the Audi Haus return

Audi came back to the Toronto auto show after five years and skipped the bigger stand. It built an underground brutalist space people walked into, and wrote about.

PR move: Re-entry through architecture: an architect-designed installation separated from the show floor, where eight reveals made the space itself the media asset.

Best for: Premium brands returning to a crowded venue after an absence.

Audi Canada, with Narrative XPR and architect Omar Gandhi.

Editorial read: Craft 8 · Evidence 4 · Reuse 7. Source-linked, with gaps named. 3-page PDF, instant download.

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