NO BS Sportswriter's Strategy Session

Stop Asking How to “Break In.” Start Building Something You Own.

You Know Sports...

You know you can write. You have opinions strong enough to make fans argue with you for three straight days. But none of that automatically gives you an audience, a reliable income, or a career you control.

Maybe you're writing for a media company that pays barely enough to justify the hours.
Maybe you started a Substack, podcast, YouTube channel, or independent site but can't figure out how to make it grow.
Maybe your work gets likes and compliments, yet almost nobody joins your email list or buys anything.

Or maybe you have so many ideas that you keep bouncing between them without building real momentum around any of them. That is where the NO BS Sportswriter's Strategy Session comes in.

This is a private, 45-minute consultation built specifically for sportswriters who want more than another writing gig.

We will examine your current brand, content, audience, platforms, and income goals. Then we will identify the biggest obstacle standing between where you are now and the sportswriting business you are trying to build.

No recycled advice about posting consistently.
No empty promises about going viral.
No motivational speech about believing in yourself while publications keep cutting rates and algorithms keep burying your work.

You will leave with a practical direction based on your actual situation.

What We Can Work On

Your session can focus on:

Finding a sharper sportswriting niche and positioning
Building an independent blog, newsletter, or media brand
Turning one article into posts, videos, podcasts, and email content
Growing an audience without depending on one platform
Creating a lead magnet that attracts the right readers
Developing digital products your audience may actually buy
Using AI without making your content sound automated
Moving from low-paid assignments toward audience ownership
Diagnosing why your current strategy is not producing results
Building a realistic 30-day content and monetization plan

This is not a generic writing critique.

I am not going to spend 45 minutes debating whether one sentence could use a better adjective.

The goal is to help you build a stronger operation around your sports knowledge.

What You Get...

Before the session, you will complete a short questionnaire covering your experience, platforms, and audience.

During our call, we will break down what you are currently doing, what is holding you back, and where your best opportunity may be hiding.

Following the session, you will get a personalized action plan outlining:

Your strongest positioning angle
The platform or channel deserving your immediate attention
Your best content opportunities
A potential path toward monetization
The next steps to take over the following 30 days

You will leave knowing what to do next, not with a notebook full of vague ideas.

Who This Is For

This session is built for sportswriters who are serious about creating leverage from their work.

You may be:

A freelance sportswriter tired of chasing assignments
A media-site contributor looking to build an identity outside the company
A newsletter writer struggling to attract subscribers
A podcaster or video creator who lacks a clear content strategy
A former journalist trying to build an independent business
A fan with deep expertise who wants to become a credible creator
An established writer whose audience is not producing income

You don't need a massive following. You do need to be willing to stop treating sportswriting like a lottery ticket.

Who This Is Not For

This session will not be a fit if you want someone to guarantee you a job, hand you a list of secret media contacts, or promise thousands of followers overnight.

It is also not for anyone looking to outsource every decision and avoid doing the work. You also can't be a tire kicker -- you're either in, or you're out.

I will help you identify the right moves. You still have to make them

Why Work With Me?

I've worked across the sports media ecosystem, written for multiple professional team audiences, managed sports content, launched newsletters, created digital products, and developed systems that turn one central idea into an entire content operation.

I understand the traditional sports-media model.

I also understand why that model leaves so many good writers underpaid, replaceable, and dependent on someone else’s platform.

The future doesn't belong solely to the writer who lands the next assignment.

It belongs to the writer who builds an audience, an email list, a recognizable point of view, and products that exist beyond the article itself.

That is the game we will work on.

Book Your Private Strategy Session

45-minute NO BS Sportswriter's Strategy Session

Introductory price: $97

One focused conversation could save you months of publishing without direction, posting without purpose, and waiting for a sports-media company to create the opportunity you should be building yourself.

Stop giving away your best ideas while hoping somebody eventually notices. Start building the sportswriting brand, audience, and income stream that belong to you.

Before Your Session...

Answer the following questions in as much detail as you can:

1 - What sports, leagues, teams, or topics do you currently cover?

2 - How long have you been writing or creating sports content?

3 - Briefly describe what you are currently doing as a sportswriter or sports creator. Include any publications, websites, newsletters, podcasts, video channels, freelance work, or personal brands you currently operate.

4 - Which platforms are you actively using? (ex. website/blog, Substack, social media)

5 - Share links to any websites, newsletters, social profiles, portfolios, podcasts, or channels you would like me to review.

6 - How frequently are you currently publishing sports content?

Note: You will receive a follow-up questionnaire via email within 24 hours after your purchase, with additional questions to answer prior to your consultation. Reply with the completed questionnaire so Todd can get a better feel for your platform, your niche, your goals, and your obstacles.

Frequently Asked Questions

If I'm not happy with my purchase can I get a refund?

All purchased items are non-refundable except in the event of an incidental duplicate purchase. I only work with sportswriters who are serious about scaling up.

How does appointment scheduling work?

When you've completed purchasing you'll be able to login to your coaching account and can find out the next steps required to book a time for your appointment from there.

Make sure you complete the email questionnaire at least 24 hours before the appointment, that way Todd has ample time to help construct your unique game plan.

You may reschedule an appointment up to two times with a notice of at least 24 hours in advance. You will lose your session if you cancel a third consecutive time.

Is it possible to buy coaching more than once?

For sure! You simply need to purchase coaching again and will be able to get access to another set of coaching sessions.