The Census Reality Book

What actually moves census depends on what kind of facility you run — a 12-bed residential home and a 150-bed urban community aren't playing the same game, but almost every occupancy resource out there gives you one-size-fits-all advice.

The Census Reality Book cuts through that. Fifteen chapters that separate the real occupancy levers by facility type, market, and scale — so you're working the levers that actually apply to your building instead of chasing tactics built for someone else's.

Written by Kathy Swanstrom, who spent 40+ years operating assisted living communities before writing this down.