Empowering your Retail Journey

From Lashes to Storefronts: Unleashing Your Retail Potential as a Lash Professional

Module 1: Introduction to Retail Business for Lash Professionals

  Lesson 1: Overview of Retail Business in the Lash Industry

  Lesson 2: Understanding the Benefits and Challenges of Opening a Retail Location

  Lesson 3: Market Research and Location Analysis

  Lesson 4: Creating a Business Plan for a Retail Lash Business

Module 2: Branding and Positioning for Retail Lash Businesses

  Lesson 1: Importance of Branding and Positioning in the Retail Lash Industry

  Lesson 2: Developing a Unique Brand Identity for Your Retail Business

  Lesson 3: Defining Your Target Market and Customer Persona

  Lesson 4: Creating a Compelling Value Proposition for Your Retail Lash Business

Module 3: Retail Store Design and Visual Merchandising

  Lesson 1: Store Layout and Design Principles for Lash Retail Locations

  Lesson 2: Visual Merchandising Strategies to Enhance Customer Experience

  Lesson 3: Effective Product Placement and Store Signage

  Lesson 4: Creating an Inviting and Attractive Store Environment

Module 4: Inventory Management and Supply Chain

  Lesson 1: Understanding Inventory Management for Retail Lash Businesses

  Lesson 2: Determining Optimal Inventory Levels and Reordering Strategies

  Lesson 3: Establishing Relationships with Suppliers and Distributors

  Lesson 4: Managing the Supply Chain for a Retail Lash Business

Module 5: Pricing and Financial Management for Retail Lash Businesses

  Lesson 1: Pricing Strategies for Retail Lash Products and Services

  Lesson 2: Cost Analysis and Profit Margin Calculation

  Lesson 3: Financial Planning and Budgeting for a Retail Business

  Lesson 4: Tracking Sales, Expenses, and Key Performance Indicators

Module 6: Marketing Strategies for Retail Lash Businesses

  Lesson 1: Developing a Marketing Plan for a Retail Lash Business

  Lesson 2: Effective Advertising and Promotional Channels

  Lesson 3: Engaging Customers through Social Media and Online Marketing

  Lesson 4: Implementing Local Marketing Initiatives and Collaborations

Module 7: Customer Experience and Relationship Management

  Lesson 1: Creating Exceptional Customer Experiences in a Retail Lash Business

  Lesson 2: Building Customer Loyalty and Retention Strategies

  Lesson 3: Implementing Effective Customer Relationship Management Systems

  Lesson 4: Handling Customer Feedback and Complaints

Module 8: Staffing and Operations for Retail Lash Businesses

  Lesson 1: Hiring and Training Employees for a Retail Lash Business

  Lesson 2: Creating Standard Operating Procedures for Daily Operations

  Lesson 3: Managing Inventory and Point-of-Sale Systems

  Lesson 4: Ensuring Compliance with Legal and Regulatory Requirements

Module 9: Growth and Expansion Strategies for Retail Lash Businesses

  Lesson 1: Assessing Growth Opportunities and Expansion Plans

  Lesson 2: Opening Additional Retail Locations or Franchising

  Lesson 3: Scaling Operations and Managing Multiple Locations

  Lesson 4: Building Strategic Partnerships and Collaborations

Module 10: Business Sustainability and Future Trends in Retail Lash Industry

  Lesson 1: Sustainable Practices in the Retail Lash Industry

  Lesson 2: Staying Ahead of Industry Trends 

Module 11: Tax Registration

Class will be held Sunday November 19th 2023 at 6:00pm EST. Login Credentials can bw downloaded immediately upon purchase. There are no refunds for missing class! Be prompt and prepared to take plenty of notes :)

*2 Continued Education Hours available for Licensed Estheticians in the state of North Carolina