Evaluación de la accesibilidad al contenido digital según los espectadores de Netflix
On Sale
€15.00
€15.00
Resumen: Las plataformas de servicios audiovisuales bajo demanda, como Netflix, generan anualmente un gran volumen de contenido audiovisual que debe cumplir con la normativa vigente para que el mayor número de espectadores posible pueda acceder al mismo. Debido a la pandemia por Covid-19, en 2020 se ha dado un punto de inflexión que modifica muchos aspectos de la vida, incluido el entretenimiento, reconociendo en el medio online uno de los factores más importantes para sobrellevar la adversidad. En este estudio se analiza la legislación internacional y la percepción social de la accesibilidad en el contenido de Netflix. Se ha empleado una metodología de investigación mixta integrando enfoques cualitativos y cuantitativos. Los resultados revelan los avances alcanzados, así como las líneas de trabajo futuras en cuanto a los factores que inciden en el servicio para continuar mejorando la experiencia de los usuarios de Netflix. Se destaca el uso de diseños adaptativos y personalizados según las preferencias de los usuarios con modelos estandarizados, la traducción del doblaje y subtitulado a un mayor número de idiomas, la falta de material traducido a lengua de signos, la inclusión de usuarios y entidades de personas con discapacidad en los procesos de creación audiovisual, la oferta de formación especializada en experiencia de usuario y accesibilidad para los especialistas de la industria audiovisual, la actualización de la plataforma en cumplimiento con las pautas del W3C, así como mejoras específicas sobre la accesibilidad cognitiva, el uso de pictogramas e iconos estandarizados y la adaptación a lectura fácil, entre otros.
Abstract: On-demand audiovisual service platforms, such as Netflix, annually generate a large volume of audiovisual content that must comply with current regulations so that as many viewers as possible can access it. Due to the Covid-19 pandemic, 2020 marked a turning point that modified many aspects of life, including entertainment, recognizing online media as one of the most important factors in coping with adversity. This study analyzes international legislation and the social perception of the accessibility of Netflix content in Spain. A mixed research methodology has been used, integrating qualitative and quantitative approaches. The results reveal the progress made and future lines of work regarding the factors that drive the service to continue improving the experience of users of the Netflix platform. The use of adaptive and personalized designs is highlighted according to user preferences with standardized models, translation of dubbing and subtitling into a greater number of languages, the lack of material translated into sign language, the inclusion of users with disabilities and their organizations in audiovisual creation processes, offering specialized training in user experience and accessibility for specialists in the audiovisual industry, updating of the platform in compliance with the W3C guidelines, as well as specific improvements on cognitive accessibility, the use of standardized pictograms and icons and the adaptation to easy reading, among others.
Abstract: On-demand audiovisual service platforms, such as Netflix, annually generate a large volume of audiovisual content that must comply with current regulations so that as many viewers as possible can access it. Due to the Covid-19 pandemic, 2020 marked a turning point that modified many aspects of life, including entertainment, recognizing online media as one of the most important factors in coping with adversity. This study analyzes international legislation and the social perception of the accessibility of Netflix content in Spain. A mixed research methodology has been used, integrating qualitative and quantitative approaches. The results reveal the progress made and future lines of work regarding the factors that drive the service to continue improving the experience of users of the Netflix platform. The use of adaptive and personalized designs is highlighted according to user preferences with standardized models, translation of dubbing and subtitling into a greater number of languages, the lack of material translated into sign language, the inclusion of users with disabilities and their organizations in audiovisual creation processes, offering specialized training in user experience and accessibility for specialists in the audiovisual industry, updating of the platform in compliance with the W3C guidelines, as well as specific improvements on cognitive accessibility, the use of standardized pictograms and icons and the adaptation to easy reading, among others.