Burnout Bootcamp™

“Exhaustion goes to the highest bidder.” A luxury retreat sold as spectacle, where burnout itself becomes the prize at auction.

Burnout Bootcamp™ is a satirical, immersive package conceptualized as a restorative horror retreat where exhaustion itself becomes the commodity at auction. Structured as an experiential auction catalog and narrative concept, this IP blends biting satire, wellness culture, and horror into a unique event. It positions fatigue as a commodity—auctioned, owned, and performed—ready for development into series and experiential formats. This excellent concept has high potential for live immersive theater, viral digital content, and targeted campaign pitching.