This course provides essential insights and practical guidance on navigating social media in a professional context. Recognizing the ubiquitous influence of social media, the course emphasizes its impact on career opportunities and the importance of responsible online presence. Through three engaging lessons, participants will explore real-world scenarios, learn key terminology, and delve into the do's and don'ts of social media in the workplace. From understanding the significance of a temporary "story" to crafting an effective LinkedIn profile, the course equips individuals with the knowledge and skills to leverage social media professionally.

Lesson 1: Social Media Awareness

• Introduction to Social Media Dynamics
• Overview of the pervasive role of social media in contemporary society.
• Discussion on its potential for both divisive and unifying purposes.
• Professional Implications of Social Media Use
• Exploration of how companies utilize social media in hiring decisions, promotions, and evaluations.
• Insight into the prevalence of social media screening by potential employers.
• Real-world Scenario Analysis
• Viewing a video conversation between colleagues discussing a social media incident.
• Key vocabulary acquisition related to social media use.
• Vocabulary Practice
• Pronunciation exercises for essential social media terms.

Lesson 2: Navigating Social Media in the Workplace

• Historical Evolution of Social Media
• Tracing the development of social media from its inception to the present.
• Examining the current landscape with a focus on user statistics and trends.
• Social Media's Impact on Work-Life
• Discussing the two-hour daily average spent on social media and its implications.
• Addressing the challenge of maintaining professional boundaries on social platforms.
• Dos and Don'ts of Social Media in the Workplace
• Establishing the importance of a company's social media policy.
• Strategies for using social media positively for personal and professional growth.
• Social Media Platform Differentiation
• Understanding the unique purposes of Twitter, Facebook, and LinkedIn.
• Tailoring content for effective engagement on different platforms.
• Common Pitfalls to Avoid
• Highlighting potential pitfalls such as overusing hashtags and engaging in divisive behavior.
• Emphasizing the impact of online behavior on professional reputation.
• Building Professional Relationships on Social Media
• Exploring the decision to connect with colleagues on social media.
• Balancing the personal and professional aspects of online interactions.
• Vocabulary Expansion
• Introducing additional terms related to social media and online presence.

Lesson 3: Crafting a Professional LinkedIn Profile

• LinkedIn as a Professional Networking Tool
• Understanding the significance of LinkedIn in the professional realm.
• Exploring step-by-step instructions for creating an effective LinkedIn profile.
• Optimizing Your LinkedIn Presence
• Guidance on showcasing achievements, maintaining privacy, and enhancing reputation.
• Practical tips for leveraging LinkedIn for career advancement.
• Assignment and Conclusion
• Empowering participants to enhance their social media presence.
• Encouraging a proactive approach to online behavior for future career success.