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Building Your Clientele 101

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Building Your Clientele 101

Your Ultimate Guide  to Building a Thriving Clientele

What is one of the most important things for a Beauty Professional to learn? Is it Hair Cutting? Hair Coloring? Or maybe how to give a wonderful Facial or a relaxing Massage? While those things are important, they only create a successful and profitable career, if combined with the ‘how to’ of ‘building a clientele’. So where do you learn how to build a clientele? Beauty School, right? Unfortunately, that’s not usually the case. Your Salon Owner will tell you, right? If she or he isn’t too busy, they may share a few tips. But often, they were not taught either! Well now there’s someone to give you the ‘inside scoop’ on one of the best kept secrets in the Beauty Industry. Miki Wright shares four, often overlooked, ‘Keys to Success’, as well as, 12 simple, yet powerful ‘Secrets’ that most Hair Stylists never learn!

Whether you’re new or your clientele is not as abundant as you would like, if you’re determined to be successful in this industry, you’ll need to learn:

·      How to set goals and take control of your attitude and your business
·      What the ‘Lifetime Value’ of a client is and why it’s important
·      How to put your clients on ‘Your Program’ (and how to design ‘Your Program’!)
·      How to fill your chair on a regular and consistent basis

Miki Wright, founder of, is regarded as a Leader in the Beauty Industry; from her work as a highly respected Platform Artist, Competitor, Educator, Mentor, and a Business Coach who gets results.  At the top of the list of many honors and awards, she was recognized with "The Legend Award" at the 60th anniversary of the Bronner Bros. International Beauty Show. Wright was the founder of Fabulous Finishes Salon and Day Spa, which holds the distinguished honor of being one of the first African-American owned Salon and Day Spa facilities in the country! Her Salon and Spa was featured in Essence and Washingtonian Magazines, the Washington Post and was selected by Salon Today Magazine as one of the “200 Fastest Growing Salons in the Country” – for three (3) consecutive years!!!
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