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How to Store Fresh Produce & Keep Food Fresh for Longer

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Why does basil turn black in the fridge, carrots go floppy, and spinach somehow go slimy overnight?


Different produce has different storage needs: some want moisture, some hate it, some belong out of the fridge, and some can actually be brought back to life.


That’s why we created Where Good Food Goes to Die: And How to Keep It Alive

A practical guide to keeping fresh produce fresh for longer and reducing food waste.


Inside, you’ll discover:


  • How to revive limp vegetables — bring sad carrots, broccoli and celery back to life
  • How to store fresh herbs — the best methods for soft herbs, woody herbs and basil
  • How to keep leafy greens fresh — avoid the moisture and storage mistakes that make them go slimy
  • When to wash your produce — and when washing it too early can shorten its shelf life
  • How to use up leftovers — including simple fermentation ideas for excess vegetables
  • What to do with food past its prime — revive, repurpose, preserve or share it
  • A quick-reference storage checklist — so you don't have to remember it all


Less food in the bin. More life out of the food you already bought.

You will get a PDF (6MB) file