90-Day Local Customer Growth Playbook for Service Businesses

A practical 90-day plan to win more local customers: complete your free listings, convert more inquiries, ask for reviews the FTC-compliant way, build referrals and neighborhood visibility, plus a lead-source tracker that shows cost per won job by channel.

What's inside the PDF (12 chapters): How to Use This Playbook; Know Your Numbers First; Days 1-14: Be Easy to Find; Days 15-30: Be Easy to Choose; Reviews the Right Way; Referrals That Compound; Days 31-60: Neighborhood Marketing; Days 61-90: Past Customers and Seasonal Offers; Paid Ads: Only After the Basics; Your Weekly Scorecard; The 90-Day Plan; Notes.

Companion spreadsheet (.xlsx) tabs: Instructions, Settings, Leads, Summary, Marketing Spend, 90-Day Plan. Calculated automatically: Won Revenue plus summary KPIs and a chart. Includes an Instructions tab, drop-down lists, yellow input cells and example rows labeled EXAMPLE so you can delete them and start. Works in Excel, Google Sheets and LibreOffice.

Instant digital download - nothing is shipped. General business education - not legal, tax or financial advice.

Created with AI assistance and reviewed by the seller.