Be Your Own Publicist
This webinar consists of four sections, 13 lessons and one downloadable template.
It covers the basics of writing your own press release, developing your media database and protocol on what and how to send your press release.
It does not replace a professional publicist and it does not make you a publicist, but it does get you started while starting your business.
Suitable for designers, models, event managers, retailers, individuals.
Course curriculum
Introduction
Section 1: Writing your own press release
Lesson 1: Unique Selling Point
Lesson 2: Your Story
Lesson 3: Pulling it Together
Lesson 4: Presentation (with downloadable template)
Lesson 5: Images
Section 2: Developing your Media Database
Lesson 6: What media outlets will be on your database?
Lesson 7: Who you gonna call?
Section 3: Hitting Send
Lesson 8: Hitting Send
Section 4: You hit Send, Now what?
Lesson 9: Don't call us, we'll call you
Lesson 10: Thank you
Lesson 11: Repeat
Lesson 12: Schedule it
Lesson 13: Hints & Tips
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1Introduction
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2Section 1: Writing your Own Press Release
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3Section 2: Developing your own media database
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4Section 3: Hitting Send
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5Section 4: You hit send, Now what?