The Fractional CMO Initiative
The Big Micro Obsession initiative focuses on categorically identified micro e-commerce businesses in the startup and scaling phase.
It is difficult to achieve small business status without great marketing & public relations as a foundation.
This initiative will assist micro business owners strategize, organize, and give guidance on executing marketing efforts before earning placement in larger marketing & PR campaigns.
The Big Micro Obsession initiative (TBMOi) is dedicated to scaling solo entrepreneur-run businesses to meet the SBA standards for identifying as a small business.
Living Marketing Documents
Do not get in front of millions of people before you are ready!!!!
Reserve your membership
Please fill out the form below to help guide your time with TBMOi.
Live Marketing Documents- Workbook 1 - now available
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Live Marketing Documents- Workbook 1 - now available
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This is not a marketing agency
This is an initiative to break ground for millions of e-commerce owners in the United States. While the initiative is backed by Ruthleess Marketing Founder and Head Strategist, agency resources will not be utilized to assist businesses in this membership.
The process
Brand strategy. Automate. Execute.
Ensuring your marketing and fulfillment efforts fit together with no gaps, this membership program is designed to lay a strong foundation to get your business started.
Beginning with identifying your customer, product, and marketplace platform, to ensuring your communications and fulfillment process keeps your business reputable.
The process curated by the fCMO is to get startup e-commerce businesses to their first five figures and ready to be placed in marketing campaigns.
Brand Strategy
In this phase all members receive the official TBMOi brand strategy workbook that will review:
- Brand voice | Brand Story
- Customer & Product Identification
- Customer communications internal and externally
- Product fulfillment quality assurance
- Profit margins with marketing considerations
- Sale Campaigns
- Media outlet identification
- And more
Automate
In this phase the fCMO prompts and guides you via live chat or scheduled video consultation on what needs to be automated.
From customer service messages to the marketplace platform of choice. We will review areas that will be automated to save you time and earn you the potential for sales without actively promoting your business.
Execution
In this phase you and the fCMO will decide if your business is ready for marketing campaigns with media outlets while maintaining your own sales campaigns.
If the fCMO approves your business' readiness for external marketing campaigns, you will be put on the TBMOi roster for media interviews and sponsored marketing campaigns.
Become one of the first 30 members and get $1,400 off your membership for the first year
To meet the initiative's goal of serving more founders, we are giving basic membership packages away. Be one of the first 30 founding members and reserve your spot to get $1,400 off the basic membership package.
Our 2024 Agenda
More Businesses with Marketing Plans
It is the Chief Marketing Officer's goal to witness at least 1,000 micro businesses with prepared marketing plans catered to their current state of business.
Exposing Micro Businesses To Larger Markets
All members who achieve clarity and execution in their marketing efforts with TBMOi will become part of the roster for marketing campaigns with media partners.
Securing Credibility
The initiative will be working on partnering with media outlets and e-commerce platforms to secure media opportunities for our members.
Changing how the world interacts with startup e-commerce businesses
Become a member today to get a Fractional Chief Marketing Officer
FAQ
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Do I get a team?
No. Depending on what tier of the initiative you choose you will only gain more access to the Head Fractional CMO of The Big Micro Obsession initiative and their resources for placement.
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Do you only focus on marketing?
Marketing and PR goals. While their are operational standards that need to be addressed in your business along the way, our main focus is marketing & PR to ensure you can scale to a small business.
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Who is this for?
This initiative was created for new businesses making less than $50,000 per year (micro business). While we are determining who to work with for media campaigns, any product-based business can use our resources and plan their marketing.
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What can I expect?
Again, depending on which tier you participate in, it varies. Our overall goal is to ensure your business/brand is presentable and ready to be marketed.
Choose A Membership Plan
All memberships are for 1 year (12 months).
Premium Access
$3,500
1 Year Fractional CMO + Marketing & PR Opportunities
Fractional CMO created brand strategy program & Ai tools with full access to marketing campaigns available to the TBMOi members determined by fCMO.
Two bi-annual 90-minute 1-on-1 sessions are included at no additional cost.
Fractional CMO created brand strategy program & Ai tools with full access to marketing campaigns available to the TBMOi members determined by fCMO.
Two bi-annual 90-minute 1-on-1 sessions are included at no additional cost.
Before Becoming a member...
Please fill out the form below to help guide your coaching session.