Customer Analysis and Management in Database Marketing
Customer Analysis and Management in Database Marketing is a book that teaches readers how to use database marketing to analyze and manage customer relationships. The book is written in a clear and concise style, and it is designed to be accessible to students and professionals with a variety of backgrounds, including marketing, business, and information technology.
The book begins with an overview of database marketing and its importance in the modern business world. It then discusses the different types of customer data that can be collected and used in database marketing campaigns.
The book also covers a variety of specific database marketing topics, such as:
- Customer segmentation
- Customer profiling
- Customer lifetime value analysis
- Customer loyalty programs
- Targeted marketing campaigns
- Database marketing campaign design and management
The book also includes a number of chapters on more advanced topics, such as:
- Data mining
- Predictive analytics
- Database marketing for CEOs and business executives
Subjects / Topics
Business and Economics, Business and Management, Market Research/Competitive Intelligence, Marketing, Management, Innovation/Technology Management
Keywords Covered
CEO, Database Marketing, Marketing, business, communication, design, management, etc
Pages – 869
