State of the Affiliate Nation 2024

Discover Digital Marketing’s Best-Kept Secret

Affiliate and partner marketing is responsible for 10% of all UK e-commerce sales and yet it’s still flying under the radar. Powered by a pay-for-performance model, it’s low risk, high return, and bursting with innovation.

So why aren’t more brands shouting about it?

This report will change the way you see affiliate marketing.

You’ll discover:

• Why leading brands and ambitious startups are doubling down on partnerships
• How the channel is becoming a launchpad for innovation, agility, and scale
• What’s really happening behind the scenes in 2024’s most overlooked digital channel



From the biggest retail publishers to cutting-edge tech, affiliate marketing is where things happen first.

Whether you’re testing, scaling, or optimising, affiliates are already doing it and doing it better.

This is the most in-depth look at the affiliate and partner marketing industry ever published.

Packed with insight. Built for decision-makers. Designed to drive action.

Download the full report now and see why affiliate and partner marketing should be at the heart of your acquisition strategy.