The Ideal Yorkshire Model

The Ideal Yorkshire Model is the official guide to professional modelling by Hull & East Yorkshire Fashion Week (HEYFW). Created for aspiring and emerging models, this handbook provides practical insights into runway techniques, professionalism, personal branding and building a successful modelling career.

More than just a modelling guide, it introduces the HEYFW Standard, encouraging confidence, integrity, respect and continuous growth. Whether you're preparing for your first runway or looking to develop your professional skills, this handbook is designed to help you become a model that designers, photographers and creative professionals trust.

Become the standard.