Complete Set · All 5 Cases

All five published Field Brief cases in one download.

Five campaigns that bought attention with something other than the product —

a reservation number, a building, a spectacle, an apology, a lie — and what

each one actually cost.

Slate Auto — Demand-as-story. A deliberately de-contented truck built to be the

hook, plus a company-reported reservation count worked as a recurring news beat.

Craft 8 · Evidence 5 · Reuse 8

Audi Haus — Re-entry through architecture. Physical space used as the media

asset. Craft 8 · Evidence 4 · Reuse 7

Ford F-150 Lightning — Spectacle-as-authority. Scale used to make an unproven

product feel like settled history. Craft 9 · Evidence 3 · Reuse 6

Ram HEMI Comeback — Public reversal turned into owned spectacle. A CEO apology,

a permanent badge, an action film and a patriotic brand platform, compressed into

ten days. Craft 9 · Evidence 4 · Reuse 6

Volkswagen's "Voltswagen" Hoax — A false name change, denied to reporters who

asked directly, used to force coverage of an EV launch. Best for nobody, as

written: it is here for the limits it exposes, not the method it offers.

Craft 6 · Evidence 4 · Reuse 2

Genesis Magma Racing is not included — it stays free, by email request at

fieldbrief.news.

Every case is written by a working PR professional from a neutral research pack,

then checked without rewriting the author's judgment. Facts link to primary and

trade sources, inference is labelled, and what remains unknown is named rather

than smoothed over.

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