💄 The Evolution and Attrition of the Jenner Business Empire

The provided sources examine the 2025–2026 business landscape of the beauty and lifestyle industries, with a primary focus on the evolution of Kylie Jenner’s brand portfolio and its parent company, Coty Inc. While established entities like Pat McGrath Labs face auctions due to slowing sales, the broader market is shifting toward holistic wellness and "resilient beauty" as consumer loyalty becomes more fragile. Kylie Cosmetics remains a major revenue driver, yet it faces scrutiny over valuation discrepancies and a strategic pivot toward global retail distribution to offset declining e-commerce hype. Simultaneously, Jenner is diversifying her interests through the successful launch of Sprinter vodka soda and her Khy fashion line, illustrating the power of personal branding in a saturated market. Coty is responding to these dynamic conditions by implementing operational layoffs and an "All-In to Win" strategy designed to boost margins. Ultimately, the reports suggest that long-term success in this era requires authentic storytelling and proven product performance rather than just social media influence.