The Floral Planning Playbook

Gain nearly two decades of professional wedding floral insight in one easy-to-follow planning resource.

The Floral Planning Playbook is a comprehensive wedding flower planning resource created by Rachael Patten, owner and lead designer of Rachael Kasie Designs.

Designed for engaged couples navigating the floral planning process, this guide provides professional insight into wedding flower budgeting, design priorities, seasonal flower selection, floral styles, wedding day logistics, and how to work effectively with a florist.

Inside, you'll learn how to establish realistic expectations, prioritize your floral investments, communicate your vision with confidence, and make informed decisions throughout your planning journey.

Whether you're just beginning to explore ideas or preparing for consultations with florists, The Floral Planning Playbook serves as a trusted resource to help you create a wedding that feels cohesive, intentional, and beautifully designed.

Included Topics:

• Understanding Wedding Flowers

• Building a Realistic Floral Budget

• Establishing Floral Priorities

• Popular Floral Styles & Flower Varieties

• Creating Your Floral Vision

• Working With a Florist

• Wedding Day Logistics

• Common Floral Planning Mistakes

• Questions to Ask Before Hiring a Florist