Free Podcast Sponsor Rate Calculator + Pitch Email Starter (Excel, Google Sheets, Word)

Not sure what to charge your first podcast sponsor? This free starter gives you a number you can defend, and the words to send.

What's inside

• Sponsor Rate Calculator (Excel / Google Sheets): enter your episode costs, ad slots, margin, downloads, and your OWN low/high CPM assumptions. It shows your walk-away price per ad read (cost floor), an audience-based estimate, a status flag when the estimate falls below your floor, an opening quote, and a 4-episode run price.
• Pitch Email Starter (Word / Google Docs / PDF): 3 fill-in emails: the first pitch, one follow-up, and your reply when a sponsor asks "what are your rates?"
• A completed FICTIONAL example (Trailhead Tuesdays, a made-up hiking podcast) so you can see a finished version.
• Start Here page, license, and changelog.

Who it's for: podcasters getting ready to pitch their first sponsors, or anyone who's been guessing at their rates.

What it isn't: the calculator has no built-in industry rates and doesn't predict what any sponsor will pay or what you'll earn. You enter your own assumptions, and it does the maths.

Want the full system? The Podcast Sponsorship Kit adds video, social and newsletter pricing, a 3-tier package builder, a media kit, a proposal, 11 outreach emails, a deal tracker, and campaign reports: https://payhip.com/b/UFhm2

Or get all 10 kits in the Creator Business Template Library: https://payhip.com/b/GPX0s

Launch offer: code LAUNCH20 takes 20% off any paid order through November 7, 2026.

Formats: .xlsx, .docx, .pdf. Works in Microsoft Excel and Word, Google Sheets and Docs, and LibreOffice. No macros.

License: free to use in your own shows and business. Please share the download link rather than the files. Questions or a broken file: info@thecigarguys.com