Podcast Sponsorship Kit: Media Kit, Rates & Pitches

Podcast sponsorship templates for Word, Excel, and Google Sheets: a media kit, a rate calculator, proposal tiers, pitch emails, and a deal tracker. Price ad spots from your real costs and your own audience numbers, pitch brands with a clean media kit and proposal, and keep sponsors coming back with campaign reports. It doesn't promise what sponsors will pay; it helps you price and pitch clearly.

What's inside

• Sponsorship Pricing Calculator. Find out what each ad spot needs to cost to cover your production costs and your time, then compare that with an audience-based estimate using your own numbers. Downloads, views, impressions, and newsletter opens are kept separate, so you never overstate your reach. It also flags any package priced below what it costs you to deliver.
• Media Kit Template. A clean, editable one-pager that presents your show, host, audience, and ad options the way brands expect to see them.
• Proposal and Package Templates. Ready-made Starter, Standard, and Premium tiers with deliverables and terms you can customize in minutes.
• 11 Outreach and Follow-Up Emails. Cold pitches, warm intros, a 3-step follow-up sequence, negotiation replies, and confirmations, plus a timing guide for when to send each one.
• Sponsor Prospect and Deal Tracker. Track every brand from first contact to signed deal. Follow-up dates and a summary of your pipeline update automatically.
• Campaign Report and Renewal Templates. Show sponsors what you delivered, then send a renewal proposal while the results are still fresh.
• Fully Completed Example. See every template filled in for a fictional show, so you know exactly what "done" looks like.
• Start Here Guide. A quick-start path that takes you from download to your first pitch.

Who it's for: podcasters, YouTubers, newsletter writers, and small media businesses that are ready to treat sponsorships like a real revenue stream, whether you're landing your first deal or tidying up how you handle the ones you already have.

Honest note: this kit helps you price, pitch, and manage sponsorships professionally. It doesn't promise what sponsors will pay. Rates depend on your niche, your audience, and the market, and the calculator is built to help you think that through clearly.

Instant download. Use it in your own business. 

Want the guest and content kits too? Get all three in the Podcast Business Template Bundle.

Turn each sponsored episode into extra deliverables with the Podcast Content Repurposing Kit.

Pairs well with: Brand Deal Tracker, for tracking brand deals across Instagram, TikTok, YouTube and newsletters.

Pairs well with: Event Media Coverage Kit, for covering sponsor and brand events.

Refunds: no refunds on digital downloads. If a file is broken, missing, or won't open, email info@thecigarguys.com and we'll fix or replace it.