RIDBS Impulse Buy Merchandising at Till Points Operations Manual

RIDBS Impulse Buy Merchandising at Till Points Operations Manual

Why Every South African Franchisee Owner & Manager Should Download This FREE Manual

1. Because Till Points Decide Profit — Not Motivation

The manual makes one uncomfortable truth very clear:

Most stores already have enough customers. Stores are losing money at the checkout.

Till points concentrate:

• The highest foot traffic
• The longest dwell time
• The fastest buying decisions

This manual shows how small execution failures at tills quietly destroy margin — and how disciplined control can unlock 10–20% impulse sales uplift in 30–60 days without adding a single customer.

2. Because “Busy” Is Not the Same as “Controlled”

South African stores are chaotic by nature: load shedding, staff turnover, supplier pressure, peak trading madness.

This manual doesn’t rely on perfect conditions. It gives:

• Clear rules that work during chaos
• Systems that survive absenteeism and shift changes
• Standards that hold even when the owner isn’t on the floor

If your store feels busy but profits don’t reflect it, this manual explains why — and what to fix.

3. Because Cashiers Should Execute — Not Decide

One of the most expensive silent killers in SA supermarkets is cashier-driven merchandising:

• Items moved “to help”
• Mixed categories
• Boxes hidden behind tills
• Personal judgement replacing standards

This manual draws a hard line:

• Owners approve
• Managers enforce
• Cashiers execute

That clarity alone eliminates drift, inconsistency, shrink, and arguments.

4. Because “Impulse” Is a System — Not Random Luck

The manual breaks impulse buying into controllable mechanics:

• Customer psychology at checkout
• Queue design and dwell time
• Eye-level hero items
• Repetition vs overload
• Simple price architecture (R5 / R10 / R15 / R25 / R30+)

It proves that impulse sales are designed, not hoped for.

5. Because the 30-SKU Rule Saves Time, Money, and Sanity

Too many tills try to sell everything — and sell nothing well.

This manual enforces:

• A strict 30-SKU maximum
• Monthly bottom 20% SKU removal
• Data-driven decisions instead of supplier promises

Result:

• Faster audits
• Cleaner tills
• Higher GP per item
• Less shrink

Complexity kills profit. This manual kills complexity.

6. Because Shrink Starts at the Front End

Front-end shrinkage` is small, frequent, and devastating over time.

The manual provides:

• Clear rules on what must never be at till
• Securing high-risk items properly
• Weekly review of overrides, refunds, and voids
• A hard evidence rule: If it’s not logged, it didn’t happen

Target: <1% front-end shrink — known + unknown

7. Because Audits Should Take Minutes, Not Hours

Long audits don’t work. They become theatre.

This manual introduces:

• A 2-minute daily micro-audit
• Simple traffic-light checks
• Photo evidence
• Immediate correction, not delayed reports

It’s built for real South African trading days — not head-office fantasies.

8. Because Supplier Control Protects Owner Authority

Suppliers don’t “help” tills — they rent space.

The manual shows how to:

• Treat till space as rented real estate
• Demand terms, pricing, proof, and removal dates
• Reject clutter disguised as “support”
• Use evidence instead of emotion in negotiations

Owner standard first. Supplier second. Always.

9. Because Managers Need Structure, Not Motivation

This manual is not inspirational fluff.

It gives managers:

• Clear routines
• Fixed agendas
• KPI dashboards that trigger action
• Weekly owner review structures

No debates. No excuses. Just control.

10. Because It’s FREE — and It Will Pay for Itself in Days

This isn’t theory.

It’s a ready-to-run control system:

• Printable scorecards
• Visual planograms
• Non-negotiable rules
• South Africa–specific realities baked in

One small improvement at the till will recover more money than the time it takes to read it.

Final Word — Why RIDBS Matters

This manual reflects the RIDBS philosophy:

Retail is detail. Discipline is protection. Evidence beats excuses.

If you want:

• Predictable till profit
• Less shrink
• Less chaos
• More control without micromanaging

Then this manual is your starting point.

👉 Download the FREE manual and install real discipline at your tills

👉 Learn more about practical retail control systems at https://ridbs.co.za

RIDBS doesn’t motivate stores.

RIDBS installs control — and control delivers profit.