State of the Affiliate Nation 2025

The Affiliate and Partner Marketing Association’s State of the Affiliate Nation 2025 is the UK’s definitive affiliate marketing report, packed with insights to help brands, suppliers and agencies make smarter, more informed decisions.

In a year where marketing budgets were squeezed and performance mattered more than ever, affiliate delivered. UK brands invested £1.7bn, driving 360 million sales, generating £16 for every £1 spent, and accounting for 10% of all ecommerce retail. This free report explains why and what it means for your business.

But this isn’t just a celebration of numbers. It’s a decision-making tool. You’ll learn:

• Which sectors are growing fastest in affiliate and where future opportunities lie
• How non-CPA and upper-funnel investment is reshaping programmes
• Where influencers and content creators are being better rewarded
• How affiliate ROI compares to other media channels
• Why finance is seeing significant growth
• Why CSS and tech partners are reshaping the affiliate story
• Why affiliate is a smart, resilient bet in 2025’s uncertain climate

Based on data from 12 networks and platforms and including modelled Amazon estimates, it’s the most detailed UK affiliate report ever published.

Download your free copy today and equip yourself with the insights to plan confidently, invest wisely, and grow faster in 2025.