THE 60-SECOND SALESMAN
The "Street Vendor's Secret" to Closing the Toughest Procrastinators in 60 Seconds or Less!
I learned this dodging cars at a busy intersection with sweat in my eyes and a countdown clock in my head.
It’s a "Simple-Minded" trick that allows you to hijack the prospect's brain and force them to open their wallets before the light turns green.
From the Desk of Ian del Carmen
Saturday, January 2026
Re: Your Instant Authority Asset
Dear Frustrated Friend,
If you’ve ever sat staring at a blank screen, praying for a "Big Idea" to strike while your bank account gathers dust... then listen up.
Most "A-List" copywriters want you to believe that selling is some kind of mystical art form. They want you to think you need a 20-year apprenticeship and a mahogany desk in Manhattan to write an ad that actually works.
They’re full of it.
I didn't learn how to sell in a boardroom. I learned it on the scorching asphalt of a busy intersection here in the Philippines. I was a street vendor. My "leads" were drivers idling at a stoplight.
I had exactly 60 seconds to join the conversation in their head, pitch my product, and close the deal before the light turned green and they drove away forever.
If I was slow, I didn't eat.
That world taught me a brutal, "street-level" truth: Velocity is the only thing that matters. In 2026, the digital world is just one giant stoplight. Your prospects are scrolling, distracted, and ready to "drive away" from your offer in a heartbeat.
If you are still "slaving over a hot typewriter" for weeks to craft a single campaign, you are paying a "Slow Tax" that is quietly bleeding your business dry.
Stop Being the "Blacksmith" and Start Being the "Conductor"
I’ve spent years "bottling" the linguistic DNA of the 5 most dangerous salesmen in history—men like Halbert, Schwartz, and Ogilvy. I’ve turned their $500 Million secrets into a framework that does the heavy lifting for you.
What You’ll Discover Inside:
01
The "Stoplight Psychology" Secret
How to compress a $50,000 sales pitch into a lethal 60-second burst. (Chapter 1)
02
The "Midnight Monologue"
Simple way to "eavesdrop" on the conversation already happening in your prospect’s mind at 2:00 AM.
03
The "A-Pile" Heist
How to ensure your emails and ads are treated like a personal letter from a trusted friend. (Chapter 3)
04
The Law of Pre-emption
Clever way to "claim" the entire industry’s process as your own unique secret. (Chapter 4)
05
The Full-Funnel Collapse
My proprietary method for moving from a blank page to a fire-breathing sales ecosystem. (Chapter 11)
06
The "Infinite Salesman" Framework
How to remove yourself as the bottleneck and build an empire that sells 24/7. (Chapter 13)
Weaponized Empathy
The "No-B.S." Triple-Guarantee
The Speed Guarantee
If this book doesn't show you how to cut your writing time by 90%, I’ll give you your money back.
The Legendary Guarantee
If these methods don't out-pull the boring drivel your competitors are posting, I’ll give you your money back.
The 'Keep It Anyway' Guarantee
If you don't think this is the most dangerous weapon in your arsenal, I’ll refund your $10 and you keep everything.