Social Media Audience Growth
This is the Level 2 course into understanding content creation on social media. With this course, you will know how to drive the audience growth that matters
Follower Count Does Not Matter Anymore
You can have 100k followers and your content fails to reach 1,000 people. Social media audience distribution has changed
The biggest change came in 2020 during the rise of TikTok. Other platforms saw the growth of TikTok and changes their algorithms
Now, you can have 200 followers and reach 100k people. And you can have 100k followers and your content can't reach 500
This is because your content goes live to whoever is online at that particular time and it doesn't necessarily wait for your followers to come online
With every post you make, you are training the algorithm in how to distribute your post. Therefore, the most important piece of your content is not your follower count...
In fact, your audience is not necessarily connected to your follower count. Instead, your audience is based on something that you will discover from this course
This will change the way you look at social media forever
Don't be one of the people still chasing on vanity metrics like follower count
Instead, be one of the very few who understand the audience growth secret of social media.
David O.
I grew from 0 - 150k followers in 5 years on Medium. Grew 250% on LinkedIn in 2025, hitting 1 million impressions. And 100k views on Threads in just 3 weeks.
I am a writer-type. And I have helped and advised several clients achieve success with content over the last 5 years. I look forward to seeing YOU becoming my next client success story
