Nonprofit Video Starter Kit

The Nonprofit Video Starter Kit

A practical, no-fluff guide to filming your own donor or impact video, from someone who does this for a living.

You don't need a production budget to tell a story that moves people. You need a plan. This 4-page guide gives you everything to go from "we should really make a video" to a finished 90-second to 4-minute donor story, using just your phone and a little know-how.

What's inside:

• A proven interview framework, including exactly how to open and close every interview so you always walk away with a clean, usable sound bite
• 9 interview questions written specifically for donor and impact stories (plus what to avoid)
• A shot composition breakdown (lighting, headroom, eyeline, background) with a real, honest example, including what we'd do differently next time
• Budget-friendly gear picks under $50 for tripods and microphones
• A plain-English breakdown of A-roll vs. B-roll, and the three shot types every scene needs
• A simple 5-part story structure (Hook → Problem → Why It Matters → Solution → Call to Action)
• A ready-to-use media release form, so you're covered before you ever hit record

Who it's for: nonprofit staff, comms teams, and volunteers who want to create authentic video content without hiring a production company, or who want to get organized before they do.

Built by a documentary filmmaker with a background in nonfiction production, now working with mission-driven organizations.

Instant PDF download. $29.