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If a blog introduction doesn’t grab me by the shirt, throw me down in my chair and compel me to keep reading, I’ll happily skip off the page.

But getting people to go beyond the headline is one of our biggest challenges.

Your elevator pitch…

Meeting new people makes me uncomfortable. (I’m introverted, but that’s no excuse)

Whenever it comes to the first introduction, it always feels like I muck it up.

I’m so obsessed with thinking of questions to ask, I completely forget to nail my elevator pitch.

‘So Will, what is it you do?’

A minute of stuttering and unfocused rambling goes by until the person I’m meeting stares blankly into the distance.

They couldn’t figure out what it was I was trying to say, and to be frank – neither could I.

This is how I feel when I’m reading some blog introductions.

There is no clear purpose, no clear mandate – and why the hell we should be bothering to read at all doesn’t come until it’s too late.

We’re already gone.

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