The Art of Newsjacking (Ethically): How to Ride on Viral Posts to Promote Your Offer
The Art of Newsjacking (Ethically)
How to Ride on Viral Posts to Promote Your Offer
by Sam Choo
In a noisy world, timing is everything.
What if you could ethically ride the wave of breaking trends, viral posts, or big moments—and turn that attention into real sales, without looking sleazy?
The Art of Newsjacking (Ethically) shows online marketers, solopreneurs, coaches, and authors how to do exactly that. No gimmicks. No cringey stunts. Just a smart, fast-response strategy that connects your offer to the conversations people are already having.
You’ll learn:
- What really counts as “news” (it’s more than headlines)
- The VIRAL Method™ for responding with value, not vanity
- Real-life case studies of info products launched in 48 hours
- Ready-to-use hooks, book titles, and DM scripts
- How to avoid backlash, legal risks, and sleazy vibes
- Plus: A full year of trend calendars and ethical swipe files
Whether you’re launching a digital product, building your brand, or turning conversations into conversions, this book gives you the framework to act fast, sell smart—and stay trusted.
Because done right, newsjacking isn’t exploitation.
It’s leadership.
