Digital Product Launch & Break-Even Planner | Excel Sales Tracker
Know exactly how many sales you need before you launch.
An Excel launch planner for digital products: enter your price, platform fee, launch costs and refund rate, and it calculates your net revenue per sale, the number of sales you need to break even and your profit at three sales scenarios.
WHAT'S INCLUDED
• Launch Dashboard: price, platform fee rate, fixed launch costs, variable cost per sale, refund rate and sales goal
• Automatic net revenue per sale, break-even sales, goal revenue and goal profit
• Low / Target / Strong scenarios with gross revenue, net revenue and profit
• Task Plan: launch workflow from Validate to Build, Sell, Launch and Review with owner, due date, status, priority and dependency
• Sales Tracker: 40 rows of daily results by channel - units, gross revenue, fees, refunds, ad spend and net proceeds
BEST FOR
Digital creators, template and ebook sellers, course creators and small online businesses planning a product launch.
HOW IT WORKS
1. Enter your real price and costs on the Launch Dashboard.
2. Use the break-even sales number as your minimum launch target.
3. Log daily sales and compare them with your target scenario.
FORMAT / DELIVERY
Microsoft Excel .xlsx file (no macros) - also opens in Google Sheets. Instant digital download, no physical item.
FAQ
What exactly do I get?
Excel launch planner for digital products: break-even units, net revenue per sale, 3 sales scenarios, launch tasks and daily sales tracker.
What do I need to use it?
Microsoft Excel on Windows or Mac (Excel 2016 or newer, or Microsoft 365). It also opens in free Google Sheets, though Excel is recommended.
How do I get it?
It is an instant digital download: right after payment you get the file on the page and by email. No physical item is shipped.
What if it is not right for me?
Contact me through my Payhip store within 30 days and I will refund you - no hard feelings.
I have a question
Use the contact link on my Payhip store page and I will help.