30+ Video Content Ideas for Your Business

Stop wondering what to post and start creating video with a purpose.

If you know you should be using more video in your marketing but never quite know what to film, this practical guide gives you a simple framework to follow.

Rather than chasing trends or creating content for the sake of it, you'll learn how to turn the knowledge, stories and everyday activity already happening in your business into useful video content.

The guide is built around four simple marketing goals:

• Get Known – help people quickly understand who you are and what you do.
• Build Confidence – give potential customers reasons to know and trust your business.
• Share Your Expertise – turn what you know into genuinely useful content.
• Stay Front of Mind – keep showing up so people remember you when they're ready to buy.

Inside you'll find 12 core content themes and more than 30 individual video ideas, with practical prompts, marketing tips, hooks, a filming checklist, simple AI prompts and advice on batching your content.

Use the ideas across your website, Instagram, Facebook, LinkedIn, email marketing and wider marketing activity – and come back to them whenever you need fresh inspiration.

You don't need to become a content creator. You just need to communicate your business well.