Content Audits and Inventories

Content Audits and Inventories: A Handbook for Content Analysis, 2nd edition, by veteran content strategist Paula Land, updates her popular first edition, offering new and expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, and much more. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes.