The R.I.C.E Formula eBook: A Guidebook to "Create the Life You Desire"
For Justin C. Rice, life was nearly shattered the day his mother unexpectedly passed away during his most challenging pre-medicine semester of his undergraduate studies. Grief nearly broke him—but it also awakened him.
He persevered and shortly after he went on to athletic train NFL & Collegiate Athletes, graduated Cum Laude with his Bachelor's of Exercise Science & Applied Kinesiology, and went on to become an Actor & Internationally Published Model.
Then, with no formal training and almost no preparation, he Biked Across America-nearly 4,000 Miles from Oregon to Georgia in her honor to raise money for charity. What began as a tribute became a personal transformation—one that would redefine the rest of his life.
In the years that followed, Justin immersed himself in the science of the mind, studied the world’s most powerful transformational tools, and trained in hypnotherapy, NLP, breathwork, and subconscious reprogramming. He took everything he learned—and everything he lived—and distilled it into one clear, repeatable system:
The R.I.C.E Formula® — Relax. Intention. Concentration. Expectation & Elevated Emotions.
This groundbreaking approach is at the heart of Create the Life You Desire—a complete system for anyone ready to stop surviving and start consciously create the life their heart desires.
Inside, you'll discover:
- Practical steps to release mental clutter and relax deeply
- Techniques to set clear, soul-aligned intentions
- Strategies to sharpen your focus and concentration
- Methods to elevate your emotions and rewire your expectations
- A clear path to overcoming fear, limiting beliefs, and self-sabotage
This isn’t just a book series—it’s a formula. A mirror. A movement. A way to reclaim your power and create a life that reflects your deepest desires.
Whether you're stuck in old patterns, craving change, or ready to fully step into your potential, The R.I.C.E Formula® gives you the tools to transform your thoughts, emotions, energy, and beliefs into purposeful action.
You’re not just imagining a better life. You’re creating it.
