You Know Diving, We Know Strategy
The Dive Hub helps you turn passion into profit — with worksheets, workshops, and real-world advice for running a thriving dive operation.
The Dive Hub helps you turn passion into profit — with worksheets, workshops, and real-world advice for running a thriving dive operation.
Our workshops are designed to help you quickly map out your business structure, understand your competitive environment, and uncover the factors that truly shape your success.
Through guided exercises and tailored insights, you'll gain the clarity needed to make confident, strategic decisions — not just react to the market. Whether you're refining your pricing, repositioning your services, or planning for growth, these sessions help you lead with intention, not imitation.
Armed with an MBA from Henley Business School and experience as a Chartered Accountant, I don’t just understand business — I dissect it, rebuild it, and make it thrive.
Before spending 15 years mastering the currents of dive operations, I was in the trenches of business strategy, turnaround, and recovery — helping companies rewrite their playbooks and reclaim their edge.
Today, I fuse boardroom precision with boots-on-the-sand experience to deliver advisory services that are as practical as they are powerful. If you're looking for a partner who sees the big picture, speaks your language, and isn’t afraid to challenge the status quo — I’m already in your corner.