Career Positioning Workbook™

Clarify Your Direction. Define Your Value.

Stop trying to market yourself before you’re clear about what you’re marketing.

Your experience may be valuable, but if you’re unclear about where you’re going, what you bring, or how your skills fit together, communicating that value to employers becomes much harder.

The Career Positioning Workbook™ helps experienced professionals clarify their career direction and define their professional value through guided positioning exercises, so they can pursue the right opportunities and communicate who they are with greater clarity and confidence.

Built From Real Positioning Work

The Career Positioning Workbook™ was developed from real conversations with professionals navigating career and positioning challenges and from the same diagnostic approach used in my consulting work.

While these testimonials reflect clients’ experiences working with me directly - not their use of this digital product - they demonstrate the clarity, positioning, and practical guidance behind the approach.

What Clients Say About Working With Eric

“Eric asked thoughtful questions, quickly identified areas where my structure and positioning could be strengthened, and helped me create a clear path forward. His ability to diagnose underlying challenges and translate them into practical next steps made the session extremely valuable.”

~ Joi A.

Know Where You’re Going Before You Rewrite Your Resume

One of the biggest mistakes professionals make is beginning with the resume.

They change the wording.

They add keywords.

They rewrite their summary.

They apply to more positions.

But they haven’t answered the most important questions first:

What am I actually positioning myself for?

How should the market understand my experience?

What value do I consistently bring to an organization?

Which opportunities actually fit that value?

The Career Positioning Workbook™ was designed to help you answer those questions before you begin trying to communicate the answers to employers. This is NOT a generic career worksheet. It is a structured positioning resource designed to help you turn years of experience, skills, strengths, and accomplishments into a clearer professional direction.

Inside the Career Positioning Workbook™

You’ll work through guided exercises covering:

✓ Career Direction — Define what you’re moving toward and what you no longer want to pursue.

✓ Target Role — Clarify the roles, level, environment, and opportunities that best fit your direction.

✓ Professional Identity — Develop a clearer way to describe who you are professionally.

✓ Strength Inventory — Identify the strengths repeatedly demonstrated throughout your experience.

✓ Skills Inventory — Separate your primary capabilities from supporting skills.

✓ Employer Problem Inventory — Identify the business problems you’re equipped to help solve.

✓ Employer Value — Understand what becomes better because of your contribution.

✓ Professional Value Themes — Recognize recurring patterns such as growth, efficiency, leadership, transformation, execution, customer experience, or problem-solving.

✓ Career Evidence Inventory — Capture the accomplishments and experiences that support your positioning.

✓ Professional Differentiators — Identify what makes your combination of experience and capabilities distinctive.

✓ Positioning Statement Builder — Develop language that communicates your professional value more clearly.

✓ Target Opportunity Scorecard — Evaluate opportunities based on actual fit rather than simply applying because you qualify.

✓ Positioning Decision Page — Bring everything together into a clear professional direction.

This Workbook Is Especially Helpful If You:

✓ Have experience but aren’t sure how to position it

✓ Have multiple skills and struggle to explain how they fit together

✓ Are considering a career change or new professional direction

✓ Find yourself applying to several different types of roles

✓ Know you’re valuable but have difficulty explaining that value

✓ Need clarity before rewriting your resume or LinkedIn profile

✓ Want to make more intentional decisions about which opportunities to pursue

What You Should Have When You’re Finished

The objective isn’t simply to complete worksheets.

You should leave with:

A clearer career direction.

A stronger professional identity.

A better understanding of the problems you solve.

Greater clarity about your employer value.

A professional positioning statement you can continue refining.

A more strategic way to evaluate career opportunities.

Because before you can communicate your value clearly to the market, you have to be clear about it yourself.

What You Will Receive

Your purchase includes 1 professionally structured 14-page PDF workbook containing guided career-positioning exercises, reflection prompts, inventories, positioning tools, and opportunity-selection exercises. The Career Positioning Workbook™ is designed to be worked through at your own pace and revisited whenever your professional direction changes.