Local Marketing for Foot Traffic That Works

Local marketing has one job for a physical store: getting people close enough to see you, and giving them a reason to actually visit. This book covers keeping your online listing accurate, building a steady flow of honest reviews, evaluating local partnership and event opportunities with a simple decision grid, and running promotions that bring people in without training customers to wait for the next discount. Practical, low-budget, and built for a store with real customers to serve — not a marketing department.