Second Story Playbook

The Second Story Shop Playbook A step-by-step guide for moms who want to create a purpose-filled, community-centered kids thrift shop — without spending thousands or losing the heart behind it. 

Inside, I break down exactly how I built my $1 kids shop, from setup and organization to pricing, sourcing, HOA tips, community building, shop systems, and the little things that actually make it work. You’ll get my checklists, templates, favorite supplies, and simple systems to help you create a space families genuinely love. This isn’t about getting rich by overcharging families. It’s about building village, reducing waste, helping moms, and creating something meaningful that blesses your community while still bringing in income for your family. 

Perfect for: moms who love purpose, community, affordable kids items, and want to create something bigger than just another thrift shop. Short version for Instagram or checkout page: Want to start a kids thrift shop with heart?

This playbook gives you the exact blueprint I used to build a community-loved $1 kids shop — including setup, systems, pricing, checklists, HOA considerations, sourcing, community ideas, and all the details I wish someone had told me before I started. Build village, help families, and create something meaningful 💛